This Week on Supply Chain Now: September 12th – 18th

The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…

Back in the day, business news and ideas often flowed from office watercooler conversations. Then company figureheads started popping up on cable TV news programs, lecturing on stock market drops, trade increases, industry gains, and, during the COVID-19 pandemic, supply chain shortfalls. Now, podcasts are all the rage, and it can be difficult to stand out in a crowded field. There’s a lot of noise in supply chain podcasts, in particular. How do you break through to share your supply chain insights with potentially millions of listeners? Supply Chain Podcasts: Meeting Industry Leaders Where They Are It’s said that public radio host Christopher Lydon used an audio RSS feed developed by software engineer Dave Winer to provide audio content of interviews on his blog in 2003. A year later, iPodder was created to enable users to download audio content to their iPods, and the word podcast was born. This year, the number of podcast listeners is forecast to reach a whopping 254.3 million. Podcasts have become the place for industry leaders to find an eager audience. Breaking Through: 3 Ways Supply Chain Podcasts Cut Through the Noise Today, there are thousands of podcasts that are touted as supply chain-focused. In…