Case Studies & Customer Stories
Group Purchasing Organization
Largest Group Purchasing Organization, specializing in procurement (“Company A”) partnered with Supply Chain Now on a Campaign that included a mix of podcasts, livestream, webinars and blogs for the below outcomes:
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+ Brand Awareness
The marketing team at Company A wanted to create more brand awareness across multiple industries.
Reaching Supply Chain Now’s diverse 900k+ audience proved beneficial for their brand awareness goals. -
+ Lead Generation
In just one webinar with Supply Chain Now, Company A had 394 total registrants:
- Of which there were 207 attendees (52% attendee conversion rate)
- Of those attendees, 191 were net new qualified leads and passed off to the sales team
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+ Content Creation
The webinar created with the Supply Chain Now team is still being used one year later.
Being able to repurpose the content to continually generate leads is extremely impactful for Company A. -
+ 3rd Party Validation
Using Supply Chain Now to create content resulted in 3rd Party Validation for Company A.
This led to content that was original, credible while boosting SEO and social media efforts.
We don’t just work with the Supply Chain Now team once and are done. We view the partnership as an extension to our marketing and sales teams, and continue to repurpose content and follow-up with the warm leads from each show. The content we create with Supply Chain Now is a lead magnet for our ideal customers.
F500 Supply Chain Solution Provider
F500 supply chain solution provider specializing in shipping and logistics (“Company B”) partnered with Supply Chain Now on a Campaign
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+ Brand Awareness / Thought Leadership
After growing rapidly (via sales and acquisitions) the last few years, brand clarity and awareness became even more crucial.
The Supply Chain Now team helped drive clarity around Company B’s messages and positioned Company B as a Thought Leader in the space. -
+ Lead Generation
Supply Chain Now Campaigns see anywhere between 500K - 1M impressions across social media.
Company B was able to reach new and existing customers by sparking conversation online with the content they created with Supply Chain Now. -
+ Content Creation
Compared to every other webinar they have done (both internally and with external third parties), the Supply Chain Now webinar beat the others for registrants by 180%!
The conversion rate to attendees was 49%, which is more than double that the 20% they usually experience.
In addition to outperforming any other webinar we have done internally or externally (by 180%), we had people reaching out directly on LinkedIn after to connect with our presenter and learn more about what we do. We continue to use the lead list from our Supply Chain Now shows for ABM Marketing.
What the Supply Chain Community Has to Say
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