Dr. Randy Bradley

At MODEX 2026 in Atlanta, Scott Luton sat down with Andre Luecht, Global Strategy Lead for Transportation, Logistics & Warehousing at Zebra Technologies, to explore how synchronization, visibility, and practical innovation are shaping the next phase of supply chain performance. Interestingly, the conversation began not with technology, but with competitive dragon boat racing, a hobby of Andre Luecht’s that he enjoys in his free time. For Luecht, the analogy is clear: success depends on alignment. “The team that is the most synchronized team is the one that wins,” he explains, a principle that applies just as much to supply chains as it does to sport.   Turning Data Into Decisions At the Edge Zebra Technologies has long been known for enabling visibility across supply chains, from barcode scanning to RFID and beyond. But today, the focus is evolving toward something more powerful: decision-making at the edge. Luecht describes a world where frontline workers are empowered with real-time intelligence directly on their devices. “AI… is what you can build into a device in the hand of someone who has to decide what truck a certain pallet goes onto,” he says. This concept, what Zebra calls “frontline AI”, brings intelligence closer to…

It’s an exciting, transformative period for the global supply chain. After several years of disruptions from the pandemic, high-stakes labor challenges, and unstable global trade, supply chain innovators are looking to future-focused solutions that can help logistics professionals not just survive, but thrive in this complex environment. In this article, we explore nine FreightTech solutions (in no particular order) that are making a significant impact in 2024. 1. Axle: Streamlining Back-Office Operations with AI Axle Technologies is modernizing the logistics industry by leveraging artificial intelligence to streamline time-consuming back-office operations. Their universal data platform simplifies access to logistics data, enabling companies to optimize deliveries, reduce fuel costs, and enhance the sustainability and profitability of trucking. Axle embraces diversity, collaboration, and the 80-20 rule, understanding that customer feedback is essential for innovation. By wrangling diverse data sources into a universal schema, Axle is building the transportation infrastructure of tomorrow, making the industry more efficient and resilient. 2. EAIGLE: Enhancing Visibility with AI EAIGLE uses AI to provide unprecedented visibility into operations at gates and yards. Their end-to-end AI platform works with existing or third-party hardware, including optical and infrared cameras and radar sensors. This hardware-agnostic approach ensures superior accuracy, eliminating false…