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Building Brand Leaders
January 20, 2025
Supply Chain Podcasts in 2025: Building Brand Leaders
The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…
September 10, 2021
This Week In Supply Chain Now: September 6th – September 10th
Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! We started our week off with a conversation on Supply Chain Now with not one, but two Allisons! Scott and Greg had the opportunity to talk with Allison Grealis the President of the Women in Manufacturing Association and Education Foundation, and Allison Giddens the Co-President of Win-Tech and Treasurer of the Georgia Chapter of Women in Manufacturing. Scott focused on the history of Labor Day in Monday’s This Week in Business History’s episode. Scott talks about the history of the holiday and the part that everyone plays when it comes to the global workforce. On Tuesday, we published a new episode of TEKTOK with host Karin Bursa featuring Greg White, host of TECHquila Sunrise. During this episode Karin talks with Greg about his perspective on how to be successful in today’s HOT Supply Chain Tech market. On Wednesday’s episode of Supply Chain Now, Scott and special co-host Mike Griswold, Vice President of Research at Gartner, interviewed Scott Mann. Scott Mann is known for being a Green Beret, Retired Lieutenant Colonel in the U.S. Army, and President of Rooftop Leadership.…