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content creation
October 16, 2025
Breaking Through: The Power of Supply Chain Podcasts
In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW
supply chain
August 28, 2025
Why a “Perfect Fit” TMS Beats Feature-Packed Systems
The right match unlocks efficiency, visibility, and cost control—without drowning in unused features Special Guest Blog Post written by e2open When picking a Transportation Management System (TMS), shiny features, slick dashboards, and buzzwords can be distracting. But here’s the truth: real ROI doesn’t come from having the most bells and whistles. It comes from finding a TMS that fits your transportation complexity like a glove. Too simple, and you’ll outgrow it before the ink is dry. Too complex, and you’ll be paying for tools you don’t use. Nail the fit, though, and other KPIs like cost savings, faster execution, and happier customers will slide into place. How to pick a TMS that fits your freight Carriers and LSPs running on legacy systems miss out on the real-time visibility and cost control a modern TMS delivers, leaving them slower, less efficient, and easier to undercut. Let’s unpack how to look beyond flashy features and choose a TMS that works for your business: Match complexity first. The biggest ROI driver is aligning your TMS with your transportation complexity. Get that right, and everything else follows. Consider adaptability and scalability. Your TMS should grow with you. Look…