There are few opportunities in the world to combine creativity with analytics like those presented by the beauty industry. Because of this, Supergoop! CEO Amanda Baldwin had the courage to pivot from successful roles in banking and private equity to become an entrepreneur – even surprising herself. In this classic Logistics with Purpose episode, she joins Enrique Alvarez and Maureen Woolshlager to tell her story and talk about how she and her team give back.

In this episode of Supply Chain Now, host Scott Luton sits down with Todd Heimes, Vice President of Amazon Business, live from Amazon Reshape 2025 in Seattle. Todd—an Amazon veteran of 26 years and a Seattle resident for over 30 years—shares rare, behind-the-scenes insights on scaling Amazon Business across Europe, Japan, and India, and leading multiple global teams including small business, global marketing, Business Prime, and international expansion. Todd explains how AI and innovation are reshaping procurement, with Amazon working to eliminate inefficiencies, reduce manual drudgery, and empower organizations to make smarter, faster purchasing decisions. He underscores the enduring influence of Jeff Bezos’ principle: start with the customer and work backwards. Todd shares a fascinating look at how Amazon Business streamlines procurement for large-scale, high-stakes operations, and also breaks down Amazon’s newest AI-driven capabilities—like the Amazon Business Assistant and Spend Anomaly detection—designed to elevate customer experience and bring intelligence to purchasing workflows. Todd closes with advice for today’s supply chain leaders: master your data to navigate uncertainty and drive smarter decisions. Tune into this episode to hear how Amazon Business is using AI, innovation, and customer-obsessed strategies to transform procurement and empower organizations to work smarter and faster.   This…