As businesses strive to adapt to an increasingly digital world, the industrial metaverse is emerging as a powerful tool for achieving competitive advantage. From Caterpillar’s virtual reality lab to Microsoft’s integration of generative AI in supply chain management, organizations worldwide are embracing the industrial metaverse to drive innovation and enhance decision-making. In this new episode of Supply Chain Now, sponsored by Microsoft, join hosts Scott W. Luton and Kevin L. Jackson in an engaging exploration of the industrial metaverse and its profound impact on various industries. From revolutionizing product development to optimizing supply chain management, discover how businesses are leveraging this transformative technology to drive innovation and achieve extraordinary outcomes. Listen in and learn: Exactly what the industrial metaverse is, its benefits, and practical applications How the industrial metaverse strengthens teams by enabling seamless collaboration and empowering individuals to make faster, more confident decisions The importance of embracing new technologies and leveraging them to stay ahead in today’s rapidly evolving business landscape Valuable insights from Scott and Kevin, and their experiences and interactions with industry leaders navigating the complexities of the industrial metaverse. Tune into this informative episode as we demystify the industrial metaverse and learn how it’s reshaping industries…

In this episode of Supply Chain Now, host Scott Luton welcomes special guest Abe Eshkenazi, CEO of the Association for Supply Chain Management (ASCM), to discuss the reinvention of ASCM’s annual supply chain event, now rebranded as CHAINge North America 2025. Scheduled for September 9th and 10th in Columbus, Ohio, CHAINge North America 2025 aims to provide supply chain leaders with opportunities to gather critical market intelligence and learn strategies to tackle both existing and emerging challenges. Listen in as Scott and Abe discuss the importance of collaboration, technology, and talent development in navigating the current dynamic supply chain landscape, key insights from the 2025 ASCM Supply Chain Salary and Career Report, and highlight significant gains in supply chain compensation and the increasing recognition of supply chain professionals’ roles. Tune in for an episode that underscores the value of human interaction and relationship-building in addressing the complex challenges faced by supply chain professionals today.   This episode is hosted by Scott Luton, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned during the show: Register now for CHAINge 2025 (Use code SCN200 for $200 off)…