In this episode of Supply Chain Now, host Scott Luton and special guest co-host Tevon E. Taylor welcome Lori Boyer, Head of Content Marketing at EasyPost, to unpack the post-purchase experience (tracking, claims, and returns) and how owning these moments drives loyalty and repeat purchase. Drawing on fresh consumer research, Lori explains why reliability and flexibility now outrank “free,” why brands, not carriers, are held responsible for delivery outcomes, and how proactive notifications can double as high-performing marketing touchpoints. Together, the panel dives into practical plays shippers can run today: cutting “where is my order?” calls with automated, branded tracking; removing friction with one-click USPS claims filing; and turning adverse events into brand-building recoveries. They also explore modern return realities. From fraud and “keep-the-item” policies to sustainability pressures, and how to reduce returns at the source with better product information, sizing guidance, and segmentation. If you ship anything in 2025, this fast-moving conversation is a field guide to protecting your brand promise after the buy button. This episode is hosted by Scott Luton and Tevon Taylor, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned…

In this episode of Logistics with Purpose, John Berghoff, CEO of Exchange, a company dedicated to unlocking potential at scale through leadership development and large group facilitation, joins hosts Enrique Alvarez and Kristi Porter for a discussion about his journey and the importance of conscious leadership. Listen in as Berghoff shares his experiences growing up in Silicon Valley, his time at Vitamix, his involvement with the Front Row Foundation, and the importance of understanding the psychology of buying and the value equation in sales. Berghoff also discusses the concept of somatic leadership, which involves understanding our nervous system and how it affects our ability to lead, especially under pressure. He believes that being of service and being a good human being are key qualities for leaders in the future. Join us for this intriguing conversation!