In this episode of Supply Chain Now, host Scott Luton and special guest co-host Tevon E. Taylor welcome Lori Boyer, Head of Content Marketing at EasyPost, to unpack the post-purchase experience (tracking, claims, and returns) and how owning these moments drives loyalty and repeat purchase. Drawing on fresh consumer research, Lori explains why reliability and flexibility now outrank “free,” why brands, not carriers, are held responsible for delivery outcomes, and how proactive notifications can double as high-performing marketing touchpoints. Together, the panel dives into practical plays shippers can run today: cutting “where is my order?” calls with automated, branded tracking; removing friction with one-click USPS claims filing; and turning adverse events into brand-building recoveries. They also explore modern return realities. From fraud and “keep-the-item” policies to sustainability pressures, and how to reduce returns at the source with better product information, sizing guidance, and segmentation. If you ship anything in 2025, this fast-moving conversation is a field guide to protecting your brand promise after the buy button. This episode is hosted by Scott Luton and Tevon Taylor, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned…

In this inspiring episode of Logistics With Purpose®️, host Kristi Porter sits down with Jenn Harper, CEO and Founder of Cheekbone Beauty—a certified B Corp and one of Canada’s most powerful women in business. Jenn shares her remarkable journey from hospitality and sales to creating a purpose-driven cosmetics company that’s redefining sustainability and indigenous representation in the beauty industry. Discover how Cheekbone Beauty is championing ethical supply chains, customer experience, and indigenous values like humility and respect. Jenn opens up about the challenges of building a mission-led brand, her passion for transparency and education in the beauty space, and Cheekbone’s scholarship fund supporting indigenous youth. This powerful conversation will leave you rethinking your purchasing decisions and inspired to support brands that prioritize integrity, sustainability, and inclusion.   This episode is hosted by Kristi Porter, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned during the show: Connect with Jenn Learn more about Cheekbone Beauty Learn more about our hosts Want more Logistics With Purpose®? We know you can’t get enough Logistics With Purpose®! Don’t miss a single episode: Learn more about Logistics With Purpose® here…