In this episode of Supply Chain Now, host Scott Luton and special guest co-host Tevon E. Taylor welcome Lori Boyer, Head of Content Marketing at EasyPost, to unpack the post-purchase experience (tracking, claims, and returns) and how owning these moments drives loyalty and repeat purchase. Drawing on fresh consumer research, Lori explains why reliability and flexibility now outrank “free,” why brands, not carriers, are held responsible for delivery outcomes, and how proactive notifications can double as high-performing marketing touchpoints. Together, the panel dives into practical plays shippers can run today: cutting “where is my order?” calls with automated, branded tracking; removing friction with one-click USPS claims filing; and turning adverse events into brand-building recoveries. They also explore modern return realities. From fraud and “keep-the-item” policies to sustainability pressures, and how to reduce returns at the source with better product information, sizing guidance, and segmentation. If you ship anything in 2025, this fast-moving conversation is a field guide to protecting your brand promise after the buy button. This episode is hosted by Scott Luton and Tevon Taylor, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton.   Additional Links & Resources Check out all the great resources and information mentioned…

Never has such a bright spotlight been shone on the supply chain as a vital strategic component of business success. The industry is undergoing significant transformation across several key areas, from digitalization to sustainability and building resiliency. Sitting down with John Wharff, Senior Sales Engineering Manager at EasyPost, we walk through five critical aspects that organizations must focus on addressing, solving, and optimizing to futureproof their supply chain strategies in 2024 and beyond. 1. Sustainability: Sustainability is no longer a competitive advantage, but an expectation. So, how can companies most successfully embrace sustainable supply chain practices? 2. Returns: According to the National Retail Federation, returns for 2023 totaled 743 billion. So, how can companies make the returns process more efficient and cost effective? 3. Reliability: How can we best improve the performance and reliability of our supply chains, and what performance standards and metrics are both realistic and achievable? 4. Data: How we can access, translate, and use data, not just for better visibility, but to also empower teams with the ability to make more informed decisions? 5. Omnichannel: How important is omnichannel fulfilment, and how can approaches be optimized to cut costs, improve the customer experience, and improve operational…