Alex Smith

In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW

It’s a supply chain summer! Check out all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now. On Monday, we released 3 new episodes! On this episode of Supply Chain Now, Ratelinx’s Nate Endicott, Senior Vice President of Global Sales and Alliances, and Andrew Hooser, Vice President of Customer Solutions, discuss their company’s journey with Co-hosts Greg White and Scott Luton. On This Week in Business History, host Scott W. Luton picks up on the story of 3 legendary pioneers: Marie Curie, Alan Turing and Ed Bradley. On Supply Chain Now en Espanol, host Enrique Alvarez welcomes special guest Demos Perez to the podcast to get an update on supply chain and logistics in Panama and the rest of Latin America. On Tuesday, Mike Griswold, Vice President of Research at Gartner, joined our hosts Scott Luton and Greg White on the Supply Chain Now podcast to talk about the latest in retail supply chains from an analyst’s perspective. On Wednesday, Gifts for Good’s Chief Impact Officer Jenise Steverding joined our Logistics with Purpose podcast to share how she melded a knack for logistics with a propensity for giving back with hosts Enrique Alvarez and…