Allen Jacques

It’s safe to say supply chain podcasters won’t run out of things to talk about this year. With ever-evolving policies like the United States’ changing trade levies, experienced supply chain podcasts aren’t outlining podcasts, booking guests, or recording programs too far in advance. These days, material can be stale before it even airs! Trust Supply Chain Now to keep abreast of the very latest developments on the compliance and trade fronts to keep podcast listeners up to date. Tariffs: Keeping Up With Policy Shifts The United States’ trade relationships with many countries around the world have become rocky under the new Trump administration. At the time of writing, President Trump had imposed 25% tariffs on all products from Canada and Mexico. Canada immediately responded March 4 with 25% tariffs on nearly $21 billion of U.S. goods, with levies on another $86 billion of American products promised by March 25. Two days later, Trump suspended the tariffs on most goods from Canada and Mexico and moved the implementation date to April 2. The president also increased the tariff on Chinese imports from 10% to 20%. China retaliated with 15% tariffs on U.S. chicken, wheat, corn, and cotton and 10% tariffs on…

In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW