Angel De La Cruz Calleros

Special Guest Blog Post written by Demostenes (Demo) Perez, Photo by Rikin Katyal   After more than 25 years in logistics and supply chain management and having led over 200 regional distribution projects, I’ve come to realize that the questions people don’t ask are often the most important. Throughout my career, I’ve worked with global multinationals, emerging brands, and family-run businesses. I’ve helped move everything from underground mining equipment to high-fashion goods, from pharmaceuticals and food to toys and chemicals. Some supply chain models I helped design are still thriving today; others were shut down after a few years. Many didn’t even make it past the drawing board. In that time, I’ve had the privilege of collaborating with logistics professionals from nearly every corner of the world and making lifelong friends in the process. Yet no matter the company size or product type, I still wish more people would ask these five questions before launching or scaling their operations in Latin America: 1. How well do I understand the diversity within Latin America? “Latin America” is often treated as a single market. It’s not. Logistics conditions in Mexico are completely different from those in Brazil. Colombia, Argentina, Peru, and Chile…

We are excited to celebrate Scott Luton, Founder & CEO of Supply Chain Now, for being recognized as a 2025 Pro to Know by Supply & Demand Chain Executive—a distinction that underscores his unwavering impact and leadership in the field. This recognition honors Scott’s year-in and year-out commitment to excellence—from thought leadership to community engagement. It stands alongside his previous accolade as a Pro to Know in 2019 and now again in 2025, highlighting a sustained legacy of influence within the supply chain profession. See the complete list of 2025 Pros to Know here.