Angel De La Cruz Calleros

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

It’s been a great week on Supply Chain Now! Make sure you’re up to date on all the latest episodes, interviews, conversations, and livestreams right here. On Saturday, Kelly Barner with Buyers Meeting Point joined Scott and Greg on the podcast to share her thoughts on the priorities & challenges within procurement as well as key takeaways involving GPO & Mastermind Live 2020.   On Monday, Scott and Greg welcome Diego Martinez with Coca-Cola and Mike Lackey with SAP to dive into the critical role supply chain plays in Atlanta, full of key takeaways that relate back to business regardless of where you live.   On Tuesday, Phil Rich, SVP & CSCO with Sweetwater, shares his perspective with Supply Chain Now Co-hosts Greg White and Scott Luton on how to guarantee quality customer experiences.   On Wednesday, Scott and Greg hosted the Supply Chain Buzz where they welcomed HR Expert & Consultant John Holly, who shared everything you need to know when it comes to supply chain talent right now.   On TECHquila Sunrise this Thursday, Greg White reflected on the best moments from the podcast since August with featured technology founders, investors, and visionaries.   We ended the week…