Anna Linden

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

The U.S. Bank Freight Payment Index for 3Q 2021 has been released, and one thing remains clear: spend is up. More specifically, year over year, quarterly freight spend showed the second largest increase ever – rising 32.6% from 3Q 2020. What’s driving the dollars, and what can this increase tell us about the state of the supply chain across the country? Supply Chain Now co-hosts Scott Luton and Greg White recently sat down with Bobby Holland, Director, Freight Data Solutions at U.S. Bank, and Patricia Gabriel, Vice President US Customer Service & Logistics, at Mondelez International, to find out. Let’s review highlights from their discussion of the report – and take a look at what you need to consider moving forward. But first, what is the U.S. Bank Freight Payment Index? The U.S. Bank Freight Payment Index is a free report you can download each quarter to keep your finger on the pulse of freight shipping volumes and spend from both a national and regional perspective. The report uses actual transaction payment data, de-seasonalized and calendar adjusted for maximum comparability. How do I use it? When you’re asking the question, “What happened last quarter?” the U.S. Bank Freight Payment Index…