Antti Suorsa

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

At the Gartner Supply Chain Planning Summit in Denver, Scott Luton sat down with Sean Elliott, CEO of ToolsGroup, to discuss why uncertainty is no longer something supply chain leaders should fear—and how the right technology can turn volatility into advantage. Elliott brings decades of experience across supply chain execution and planning, a background that shapes his pragmatic leadership philosophy. As he noted, bad plans can cripple even the best execution environments, just as poor execution can undermine well-crafted plans. ToolsGroup’s mission sits squarely at that intersection.   What Makes ToolsGroup Different Elliott described ToolsGroup as one of the few truly probabilistic planning providers in the market. While many vendors claim probabilistic capabilities, most stop at probabilistic forecasting. ToolsGroup goes further by embedding probabilistic thinking across the full breadth of its planning technology. The company’s belief is simple but powerful: uncertainty is not the enemy—it’s an asset. Rather than chasing forecast accuracy for its own sake, ToolsGroup focuses on business outcomes. What planning organizations really care about, Elliott argued, is having the right inventory in the right place at the right time to satisfy customers. Customer satisfaction—driven by availability, pricing, and service—is the ultimate goal. Probabilistic planning enables organizations to…