Archita Prasad

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

Supply Chain Now Founder and CEO Scott Luton announced that its “Veteran Voices” podcast will re-launch this year in partnership with two non-profit organizations: The Guam Human Rights Initiative and the Military Women’s Collective. “We’re proud to promote the efforts of these two organizations, as we are all highly aligned in our dedicated mission to serve our veteran community. Both organizations are veteran-led, start-up nonprofits that are doing big things out in the market. They are the perfect partners for ‘Veteran Voices,’” said Luton. As noted on its website, the Guam Human Rights Initiative “is a collaborative research nonprofit seeking to advance human rights on Guam and throughout the Pacific through meaningful and impactful research efforts.” Since its founding in 2021, the Military Women’s Collective is determined “to make an impact in the military nonprofit space by focusing on our women veteran population.” Its mission focuses on empowering homeless and food-insecure women veterans as well as providing coaching, mentorship and support for women veterans who are transitioning out of the military. Mary Kate Soliva, host of “Veteran Voices,” said that she has a special place in her heart for both organizations and the good works they do. She is excited…