Ashley Bohinc

Special Guest Blog Post written by Jeff Echel and Steve Lykken with e2open   Supply chain planners in high-tech don’t just manage shipments; they’re crisis managers, data detectives, and sometimes, referees in a high-stakes game of inventory tug-of-war. Why do these planners find themselves huddled in “war rooms,” surrounded by spreadsheets and urgent emails? It starts with relentless pressure: customers expect rapid, reliable service, but the reality is a maze of long lead times, outsourced manufacturing, and unpredictable global logistics. Securing critical components can take months, and a single misstep, like overstocking or missing a shipment, can ripple through the business, impacting revenue and margins. The chaos: War rooms and spreadsheet battles Add to that, the complexity of forecasting demand. Planners reconcile noisy, inconsistent data from retailers and distributors, often with little visibility, into . Forecasts are built, torn down, and rebuilt, sometimes manually, as teams try to align bottom-up channel data with top-down financial targets. Meanwhile, supply plans are constantly threatened by shortages, excess inventory, and last-minute changes. When demand surges or supply is disrupted, channels compete for limited stock, sometimes “stealing” from each other, and sometimes winning simply by being the loudest voice in the room. All of…

  Another great week here at Supply Chain Now! Have you listened to all the episodes? If not, you can check them all out here:   On Monday, Scott and Greg chatted with Tim Dooner with FreightWaves, about working from home and how it will work going forward, brokers and owner-operators, and more!   Supply Chain Now · “What the Truck is Going On: Tim Dooner with FreightWaves”   On Tuesday we were overwhelmed by the passion for supply chain and the positivity of Jamin Alvidrez with Freight Tribe!   Supply Chain Now · “Meet Jamin: Supply Chain Vet Shows How to Unleash Positivity”   On Wednesday we welcomed Supply Chain Now vets Claudia Freed with EALgreen and Chuck Easley with the Georgia Tech Supply Chain and Logistics Institute back to the show to discuss education and the future of supply chain.   Supply Chain Now · “Supply Chain Lessons Learned from Pandemic: Claudia Freed & Chuck Easley”   Scott and Greg were joined by Cathy Morrow-Roberson with Logistics Trends and Insights for the Supply Chain Buzz, discussing the top news in supply chain for this week.   Supply Chain Now · “UPS Rate Changes & More: Supply Chain Buzz…