Ashley Greuel

This week at Supply Chain Now has been full of great conversations and key takewaways you don’t want to miss. Check out all the latest episodes, interviews, conversations, and livestreams right here! On Saturday, Scott & Greg Chat Automotive & Leadership with Jim Liegghio & Elba Pareja-Gallagher   On Monday, Scott and Greg welcome SAP business leaders that are fueling industry 4.0, Mike Lackey and Robert Merlo, who share key takeaways from a wide variety of initiatives right here.   On Tuesday, Scott and featured guest Jonathon Karelse, CEO of Northfind Management, lead the conversation surrounding the next big idea for decision making and planning in most companies: Behavioral Economics.   On Wednesday, Scott and Greg hosted welcomed Kara Brown and Will Haraway from LeadCoverage to Supply Chain Buzz where they discussed recent developments in supply chain, key takeaways surrounding customer experience, democratization in the TMS space and technology trends.   On Thursday, Scott and Greg welcomed two business leaders from OMNIA Partners, Lisa Wittmer and Dan Grant, for a discussion on how modern GPO is future-proofing the global supply chain.   And we ended the week with an episode of TECHquila Sunrise. Featured guest Jason Perez, CEO of YARDZ,…

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…