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Building Brand Leaders
January 20, 2025

Supply Chain Podcasts in 2025: Building Brand Leaders

The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…
June 10, 2021

This Week In Supply Chain Now: June 7th – 11th

Keep up with all the latest conversations, interviews, and episodes right here on Supply Chain Now as we look back on everything that’s happened this week! On Monday, we released 3 new episodes! On Digital Transformers on Supply Chain Now, hosts Kevin L. Jackson and Scott Luton welcome Dr. Evaristus Mainsah, with IBM, to the show to discuss IBM think #2021, post-pandemic digital transformation, using AI to make your workforce even more effective, and exactly what drives innovation. On This Week in Business History, guest host Kelly Barner, Owner of Buyers Meeting Point and Host of Dial P for Procurement remembers key innovations, inventions, and firsts that took place between June 7th and 13th, including the questionable career of Samuel Slater, the tricky first passing of the Panama Canal, and how the Post Office stopped the shipment of children through their national parcel service. On Supply Chain Now en Spanish, host Enrique Alvarez interviews Sofia Rivas Herrera learning about her journey from curious child to industrial engineer to supply chain leader and much more. On Tuesday, we released 2 new episodes! On our Logistics with Purpose series, produced in partnership with Vector Global Logistics, as Pat Plonski, Executive Director of…