Bart Smelley

During the Revolutionary War it was common for fledging Americans to melt lead and pewter household implements and recast the liquid into ammunition. It was a simple call: You didn’t send soldiers into battle unarmed. Today’s musket balls are the masks and other personal protective equipment (PPE) that shield our incredibly courageous health care workers on the frontline of COVID-19. This PPE is in short supply both nationally and worldwide. America remains committed to putting the right tools into the hands of those who are doing so much to protect us. And the 100 Million Mask Challenge is a big step in that direction. Originally launched by Providence, in Washington State, the 100 Million Mask Challenge now calls on manufacturers, the business community and individuals nationwide to coordinate their efforts to rapidly produce PPE on the large scale needed by our nation’s caregivers. Since scaling this initiative nationwide, tens of thousands of visitors have checked out AHA’s expanded website, many of which have been manufacturers downloading the specs to make masks, face shields and gowns, or hospitals seeking the latest guidance on hand sanitizers and best practices from around the field for PPE decontamination. As AHA continues to grow the…

The ecommerce industry has been steadily growing over the last few years, accelerated by the Coronavirus pandemic which led to a surge in demand for online products and services. This is great news for online retailers; however, as we know, competition online is fierce. Retailers who aren’t offering an exceptional customer experience risk losing their business to a competitor. A key part of a great customer experience is delivery and returns, and customer expectations in this area are high. 60% of consumers will buy again from a retailer if they were satisfied with the delivery. Returns are equally important and 78% of consumers consider the quality of a returns service when choosing where to shop. Customers know what they want, and they will choose stores based on where they will get the best experience. However, not all customers are the same. Offering a personalised e-commerce experience that meets customer expectations is vital in the right to acquire and retain today’s digital customer where customer loyalty is only as good as the last shopping experience. The Custom Approach to Delivery and Returns When it comes to delivery, retailers who think a “one size fits all” approach will work underestimate the needs…