Bill DeMartino

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

We’re proud to celebrate another industry recognition for Supply Chain Now Founder, CEO, and Host Scott Luton – he has been named one of the ISCEA Top 10 Supply Chain Influencers of 2026. The International Supply Chain Education Alliance (ISCEA) highlights leaders who actively shape the profession by sharing research, perspectives, and practical insights that help advance the global supply chain conversation. (ISCEA) Scott’s inclusion reflects the spirit of the Supply Chain Now community: real conversations, practical takeaways, and a commitment to connecting practitioners across industries and roles. Through interviews, events, and ongoing dialogue with leaders around the world, his goal has always been to amplify voices and help move the industry forward together. We’re grateful to our listeners, partners, and guests; this recognition belongs to the entire community that shows up and shares knowledge every day. Check out the entire list and learn more about ISCEA here.