Brad Ruffkess

At the Gartner Supply Chain Planning Summit in Denver, Scott Luton caught up with Rob Haddock, a seasoned supply chain practitioner and advisor with Demand Chain AI, to discuss the persistent planning challenges organizations face—and why maturity, discipline, and optimization still matter more than buzzwords. Demand Chain AI blends consulting services with advanced supply chain technologies, focusing on optimization across trade promotion management, demand sensing, supply planning, and detailed production scheduling. Haddock’s role centers on helping organizations strengthen business processes—particularly sales and operations planning (S&OP), performance reporting, and the practical application of technology to improve execution on both the demand and supply sides.   A Practitioner’s Perspective on Planning Gaps Haddock’s perspective is shaped by decades spent inside large, sophisticated supply chain organizations. Early in his career, he worked within an iconic, global beverage company where advanced planning environments were already in place—though, in hindsight, he admits those tools were sometimes underutilized. Today, Haddock spends much of his time working with small and mid-sized organizations that haven’t been as fortunate. In many of these environments, planning maturity is still low, foundational practices are missing, and—unsurprisingly—Excel remains the primary planning tool. “Basic business practices that have been around since the 1990s…

Supply Chain Now Founder and CEO Scott Luton announced that its “Veteran Voices” podcast will re-launch this year in partnership with two non-profit organizations: The Guam Human Rights Initiative and the Military Women’s Collective. “We’re proud to promote the efforts of these two organizations, as we are all highly aligned in our dedicated mission to serve our veteran community. Both organizations are veteran-led, start-up nonprofits that are doing big things out in the market. They are the perfect partners for ‘Veteran Voices,’” said Luton. As noted on its website, the Guam Human Rights Initiative “is a collaborative research nonprofit seeking to advance human rights on Guam and throughout the Pacific through meaningful and impactful research efforts.” Since its founding in 2021, the Military Women’s Collective is determined “to make an impact in the military nonprofit space by focusing on our women veteran population.” Its mission focuses on empowering homeless and food-insecure women veterans as well as providing coaching, mentorship and support for women veterans who are transitioning out of the military. Mary Kate Soliva, host of “Veteran Voices,” said that she has a special place in her heart for both organizations and the good works they do. She is excited…