Brad Ruffkess

Check out everything that’s been happening at Supply Chain Now! We’re looking back on all the latest conversations, interviews, and episodes right here. On Monday, we released a special Memorial Day episode of Veteran Voices, hosts Scott W. Luton and Kelly Barner share their own personal messages, including what Memorial Day means to them and a few examples of those incredible individuals that sacrificed it all for others. On Tuesday, we released 2 new episodes! On this TEKTOK Classic Episode, host Karin Bursa speaks with Lora Cecere, CEO of Supply Chain Insights and industry trailblazer, about her career journey. On TECHquila Sunrise, host Greg White continues his conversation with Jack Freeman of PeakSpan Capital, discussing the current investment environment for supply chain tech. On Wednesday, Dr. Marcell Vollmer with Boston Consulting Group and Jacob Gorm Larsen with Maersk Group joined hosts Kelly Barner and Scott Luton on Dial P for Procurement to discuss digital procurement transformation. On Thursday, we released this week’s episode of The Supply Chain Buzz, powered by OpenText. In this episode, Supply Chain Now Co-hosts Greg White and Scott Luton are joined by Kelly Barner (Host of Dial P for Procurement) to talk about the 2021 Supply…

At the 2025 Gartner Supply Chain Planning Summit in Denver, Scott Luton met with John Lash, who leads strategy and vision at e2open, a WiseTech Global Group company. E2open is a global platform powering the entire lifecycle of making, moving, and selling goods, with capabilities spanning planning, logistics, global trade, supply management, and procurement. The platform is designed not just for enterprise visibility but for true end-to-end coordination across extended supply chain ecosystems. Lash emphasized that disruptions rarely originate within a company’s four walls. “Your sub-tiers are where most of the risk lives,” he explained. “That’s where your day-to-day operations—and your long-term strategy—are truly shaped.” It’s a lesson sharply reinforced during the pandemic, which reminded leaders worldwide that no one does supply chain alone.   Old Challenges Intensified by New Realities When Luton asked about the biggest challenges facing planning teams today, Lash pointed immediately to constraints—supply constraints, manufacturing constraints, and now, the added layer of global trade volatility. Trade policies that once shifted every few years now change weekly, daily, or even hourly. Lash offered a striking example: Brazilian coffee duties jumped from 10% to 50% this summer—before returning to 0%. “How do you plan through that?” he asked.…