Bradley Janer

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

Special Guest Blog Post written by Brittany Caskey, Chief Commercial Officer – Logistics with DP World Americas   I was recently invited to speak with students in the Supply Chain and Logistics Organization at Georgia Tech, and it reminded me why I still find this industry so energizing. I walked them through my own path — starting in logistics right out of college, building my foundation at UPS in sales and sales management, and eventually stepping into my role today as Chief Operating Officer at DP World in the Americas. What I shared with them is something I still believe deeply: logistics keeps life interesting, because no two days are ever the same. Customer expectations change. Geopolitical realities shift. Trade lanes evolve. Weather, labor, technology — everything is in constant motion. That constant change is what keeps logistics professionals sharp and solutions focused. It’s also why customer experience has become the true differentiator in today’s supply chains. Because while disruption is unavoidable, how you manage it is a choice.   Customers Don’t Care Why — They Care That It Works One message I emphasized with the students is the same one I reinforce with customers and teams every day: customers…