Brandon Page

Supply chain technology is a hot commodity. Venture capital investments in supply chain tech and technology-based logistics companies have totaled an estimated $15.4 billion in 2024, and more than 150 supply chain startups have been acquired in the last two years as logistics companies work to leverage cutting-edge technology to improve their services. According to a Kearney report, the biggest capital infusions have been in delivery technology, warehouse automation, and supply chain digitization and artificial intelligence (AI), and the investments are paying off. “Quite simply, the more you invest, the better you get at monetizing breakthrough innovation.” Freight brokerages, in particular, are looking to technology to help set them apart – or stay in business. Brush Pass Research reported there are 17.5% fewer active freight brokerages today than there were two years ago. Three Supply Chain Startups to Know StartUs Insights identified the top nine supply chain innovations and trends for 2025: AI Internet of Things (IoT) Flexible supply chains Big data and analytics Robotics Supply chain sustainability Supply chain traceability Last-mile delivery Cybersecurity   “The supply chain has several variables that hinder its efficiency, including globalization, government regulations, pandemics, international transportation costs, increasing competition, and more,” StartUs said of…

Last month, we launched Between the Lines, our Supply Chain Now book club, with a simple idea: the best leaders don’t just consume headlines, they read deeply, think critically, and stay curious. The response to our first edition reminded us how powerful shared learning can be! This month, we’re building on that momentum with fresh selections designed to challenge perspectives, spark new ideas, and strengthen the way we think, innovate, and navigate an ever-evolving global landscape.   Check out a few of the selections the Supply Chain Now team recommends from February 2026:   Scott Luton: The 2028 Global Intelligence Crisis from Citrini Research Imagine a short-term future where the very technology we hail as humanity’s next great productivity engine becomes essentially the source of a global economic crisis. “The 2028 Global Intelligence Crisis” from Citrini Research is a thought experiment that projects just such a scenario: by 2028, rapid and widespread AI adoption has supercharged productivity yet hollowed out the consumer economy, driving unemployment above 10% and triggering a deep market downturn as traditional spending collapses despite booming output. In this speculative, but unsettling, framework, AI doesn’t fail, it succeeds so overwhelmingly that the economy it was meant to…