Brian Rich

Another great week here at Supply Chain Now! Have you listened to all the episodes? If not, you can check them all out here: On Monday, Scott and Greg welcomed Mark Messina & Simon Houghton of Geek+ to the podcast!     Scott and Greg also welcomed Mike Griswold from Gartner to SCN Live to talk about all the latest supply chain news.     On Tuesday, Scott and Greg welcome Allison Krache Giddens of Win-Tech, Inc. to the podcast in collaboration with AIAG’s Supply Chain Summit.     Michael Neme joined host Jamin Alvidrez on Logistics & Beyond on Tuesday as well to share his mindset and some of the keys to his passion: Supply Chain Consultative Sales.     On Wednesday, Scott and Greg welcomed Karin Bursa and Jamin Alvidrez for the Supply Chain Buzz, to discuss the top news in supply chain for the week.     Also, Scott and Greg discussed the top news in supply chain with special guest, Guy Courtin of 6 River Systems     On TECHquila Sunrise this Thursday, Greg White welcomed Kinaxis CEO John Sicard to the podcast.     And on Friday, we ended the week with Scott & Greg…

Special Guest Blog Post written by Jeff Echel and Steve Lykken with e2open   Supply chain planners in high-tech don’t just manage shipments; they’re crisis managers, data detectives, and sometimes, referees in a high-stakes game of inventory tug-of-war. Why do these planners find themselves huddled in “war rooms,” surrounded by spreadsheets and urgent emails? It starts with relentless pressure: customers expect rapid, reliable service, but the reality is a maze of long lead times, outsourced manufacturing, and unpredictable global logistics. Securing critical components can take months, and a single misstep, like overstocking or missing a shipment, can ripple through the business, impacting revenue and margins. The chaos: War rooms and spreadsheet battles Add to that, the complexity of forecasting demand. Planners reconcile noisy, inconsistent data from retailers and distributors, often with little visibility, into . Forecasts are built, torn down, and rebuilt, sometimes manually, as teams try to align bottom-up channel data with top-down financial targets. Meanwhile, supply plans are constantly threatened by shortages, excess inventory, and last-minute changes. When demand surges or supply is disrupted, channels compete for limited stock, sometimes “stealing” from each other, and sometimes winning simply by being the loudest voice in the room. All of…