Brian Russell

In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW

Special Guest Blog Post written by Karin Bursa, Founder and CEO of NIRAKIO and Supply Chain Now Host   Artificial intelligence is no longer a “what if” in supply chain — it is here. In fact, Gartner predicts that 50% of cross-functional supply chain management solutions will use intelligent agents to autonomously execute decisions in the ecosystem by 2030. But how do leaders move from hype to real impact? During our recent Supply Chain Now Power Panel, I asked five senior executives to share where they see AI making the biggest impact. Their answers revealed not just excitement, but a roadmap for how supply chains can evolve. Here is how they responded, in their own words. Q: Where do you see AI making the greatest impact in your supply chain? Eliza Simeonova – VP Global Supply, Mars Pet Nutrition “AI forces operational discipline. Clean data is no longer optional. The system itself demands it. I also see AI shaping supply chain synchronization — aligning suppliers, factories, warehouses, and customers in new ways.” Whitney Shlesinger – VP Global Planning & Logistics, McCormick “For me, it’s about people. Employees want to move beyond non-value-added work. AI allows us to free them up…