Caleb Nelson

In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! We started our week off with a conversation on Supply Chain Now with not one, but two Allisons! Scott and Greg had the opportunity to talk with Allison Grealis the President of the Women in Manufacturing Association and Education Foundation, and Allison Giddens the Co-President of Win-Tech and Treasurer of the Georgia Chapter of Women in Manufacturing. Scott focused on the history of Labor Day in Monday’s This Week in Business History’s episode. Scott talks about the history of the holiday and the part that everyone plays when it comes to the global workforce. On Tuesday, we published a new episode of TEKTOK with host Karin Bursa featuring Greg White, host of TECHquila Sunrise. During this episode Karin talks with Greg about his perspective on how to be successful in today’s HOT Supply Chain Tech market. On Wednesday’s episode of Supply Chain Now, Scott and special co-host Mike Griswold, Vice President of Research at Gartner, interviewed Scott Mann. Scott Mann is known for being a Green Beret, Retired Lieutenant Colonel in the U.S. Army, and President of Rooftop Leadership.…