Camilo Pita

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

It’s an exciting, transformative period for the global supply chain. After several years of disruptions from the pandemic, high-stakes labor challenges, and unstable global trade, supply chain innovators are looking to future-focused solutions that can help logistics professionals not just survive, but thrive in this complex environment. In this article, we explore nine FreightTech solutions (in no particular order) that are making a significant impact in 2024. 1. Axle: Streamlining Back-Office Operations with AI Axle Technologies is modernizing the logistics industry by leveraging artificial intelligence to streamline time-consuming back-office operations. Their universal data platform simplifies access to logistics data, enabling companies to optimize deliveries, reduce fuel costs, and enhance the sustainability and profitability of trucking. Axle embraces diversity, collaboration, and the 80-20 rule, understanding that customer feedback is essential for innovation. By wrangling diverse data sources into a universal schema, Axle is building the transportation infrastructure of tomorrow, making the industry more efficient and resilient. 2. EAIGLE: Enhancing Visibility with AI EAIGLE uses AI to provide unprecedented visibility into operations at gates and yards. Their end-to-end AI platform works with existing or third-party hardware, including optical and infrared cameras and radar sensors. This hardware-agnostic approach ensures superior accuracy, eliminating false…