Caroline Troit

A Legacy Behind the Mission At Manifest 2026 in Las Vegas, Scott Luton sat down with Stefan Groschupf, CEO & Founder of Centrum AI, to discuss how a new generation of technology is being purpose-built for today’s supply chain realities, rather than yesterday’s assumptions. What began with a lighthearted joke about multivitamins quickly turned personal. When Scott quipped that “Centrum” reminded him of a vitamin from the eighties and nineties, Stefan shared the real inspiration behind the name. “My dad… the biggest building he constructed was called Centrum,” he explained. “That was the inspiration. His legacy, a head nod to him.” For Stefan, the company name represents more than branding; it reflects a mission rooted in impact and responsibility.   Designing for Today’s Reality “We’re building a new tech platform for the supply chain industry that is really built on the foundation of the reality today,” Stefan said. That reality includes uncertainty, dirty data, data silos, and geopolitical shifts that are reshaping global trade. He offered a simple example: in many ERP systems, a lead time is entered as a fixed number — say 15 days. “That’s of course nonsense,” Stefan noted. “It’s anywhere between nine days and 18 days……

Explore this Microsoft article on global supply chain innovation and resilience, featuring leaders who have shared their insights on our Supply Chain Now podcast! These influential guests joined us on recent Microsoft-sponsored shows, offering valuable perspectives on the future of supply chains. Read the full article here