Cathy Morrow-Roberson

Listen up! Catch up on all the latest episodes, interviews, conversations, and livestreams from this week right here. On Monday, we released 3 new episodes! On Supply Chain Now, hosts Scott Luton and Ben Harris welcomed Colton Griffin, CEO of Flourish Software, to talk about how the supply chain for cannabis operates and how it could influence the modern supply chain. On This Week in Business History, host Scott W. Luton dives into 10 things that you may not know about the Suez Canal, a modern engineering marvel that has been the subject of global fascination recently. On Supply Chain Now en Espanol, hosts Enrique and Jose Miguel welcome Ignacio Alcalde with TW Logistica to the podcast. On Tuesday, we released 2 new episodes. On this episode of TEKTOK, powered by Supply Chain Now, hosts Karin Bursa and Scott Luton welcome Transplace CEO Frank McGuigan to the podcast to discuss how disruptions drive supply chain innovations and advancements. On TECHquila Sunrise, host Greg White sat down with Peter Stangeland, Chief Commercial Officer of DB Schenker, to talk about the exciting progress his teams have made in clearing the path to sustainability through innovative forms of transportation and his advice for…

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…