Chad Hooker

Supply chain technology is a hot commodity. Venture capital investments in supply chain tech and technology-based logistics companies have totaled an estimated $15.4 billion in 2024, and more than 150 supply chain startups have been acquired in the last two years as logistics companies work to leverage cutting-edge technology to improve their services. According to a Kearney report, the biggest capital infusions have been in delivery technology, warehouse automation, and supply chain digitization and artificial intelligence (AI), and the investments are paying off. “Quite simply, the more you invest, the better you get at monetizing breakthrough innovation.” Freight brokerages, in particular, are looking to technology to help set them apart – or stay in business. Brush Pass Research reported there are 17.5% fewer active freight brokerages today than there were two years ago. Three Supply Chain Startups to Know StartUs Insights identified the top nine supply chain innovations and trends for 2025: AI Internet of Things (IoT) Flexible supply chains Big data and analytics Robotics Supply chain sustainability Supply chain traceability Last-mile delivery Cybersecurity   “The supply chain has several variables that hinder its efficiency, including globalization, government regulations, pandemics, international transportation costs, increasing competition, and more,” StartUs said of…

At the 2025 Gartner Supply Chain Planning Summit in Denver, Scott Luton sat down with Fred Baumann, Senior Industry Principal at Kinaxis, one of the world’s most recognized leaders in supply chain planning and orchestration. Kinaxis has spent over four decades shaping the planning landscape and has been named to the Gartner Leaders Quadrant an extraordinary 11 consecutive times—a testament to its execution strength and long-term vision. Baumann’s role at Kinaxis centers on helping chief supply chain officers and senior leaders shape their strategic transformation roadmaps, quantify value, and build the business cases necessary to achieve breakthrough outcomes.   From Episodic Disruptions to Continuous Turbulence When asked about old and new challenges facing supply chain planning teams, Baumann observed a major shift: disruption is no longer episodic—it’s continuous. Historically, companies faced major disruptions every few years. Today, volatility and constraint-related challenges—whether driven by tariffs, sourcing changes, geopolitical shifts, or supply shortages—are unfolding weekly or even daily. This environment demands a new way of working. The speed of global business is accelerating, and uncertainty is at historic highs. As Baumann noted, organizations must now adjust their supply chains “much faster than they had to even last year.” The shift isn’t only…