Share:

Chris Lankford

More

December 22, 2020

This Week on Supply Chain Now: December 14th – 19th

Want to hear the latest supply chain trends and industry news? Make sure to catch up on all the latest episodes, interviews, conversations, and livestreams right here! On Saturday, Scott Luton and Vector Global Logistics’ Enrique Alvarez welcomed Patrick Nelson, a decorated combat veteran whose received the Bronze Star and the Purple Heart Medal, to hear his thoughts on what makes an effective leader in a challenging year like this.   On Monday, Scott welcomed Rod Sherkin with ProPurchaser.com back to the podcast to discuss one of our most asked topics: how to optimize the job search and truly stand out amongst the crowd.   On Tuesday’s podcast, we welcomed Sandro Natale with AT&T and Thomas Carter with TNS – Total Network Service to discuss digital engagement and digital transformations plus its role and purpose with your customers, employees, and partners.   On Wednesday, special guest Zachary Ramirez with Ally Logistics joined Scott and Greg to talk all about simplifying logistics in an ever more complex world.   On Thursday, Dale Wilkinson, Founder of goodgigs, joined us to share the trends he’s seeing among mission driven companies as the workforce remains virtual in the foreseeable future, the other media channels…
Building Brand Leaders
January 20, 2025

Supply Chain Podcasts in 2025: Building Brand Leaders

The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…