Christian Fischer

At Manifest 2026, Scott Luton caught up with Marina Mayer, Editor-in-Chief of Food Logistics and Supply & Demand Chain Executive, and Co-Founder and Content Director of the Women in Supply Chain Forum, for a conversation that cut through the tech buzz and landed squarely on what matters most: people. Marina leads two influential digital publications covering the full spectrum of supply chain — from temperature-controlled cold chain logistics to e-commerce and retail — along with four major industry awards programs and the rapidly growing Women in Supply Chain Forum, now entering its fifth year. But amid all the innovation on display in Las Vegas, her message was refreshingly grounded.   Disruption Is the Baseline. Proactivity Is the Shift When asked about dominant themes shaping the industry, Marina didn’t hesitate. One common theme linking 2025 and 2026 is that “disruptions obviously still exist,” she said. From tariffs to trade wars to Mother Nature, the hits keep coming. What’s different in 2026 isn’t the disruption itself; it’s the response. Instead of dwelling on what’s gone wrong, companies are getting proactive. Leaders are “acting on it and being proactive about getting in front of it,” she noted. Since COVID, organizations have learned that…

The ecommerce industry has been steadily growing over the last few years, accelerated by the Coronavirus pandemic which led to a surge in demand for online products and services. This is great news for online retailers; however, as we know, competition online is fierce. Retailers who aren’t offering an exceptional customer experience risk losing their business to a competitor. A key part of a great customer experience is delivery and returns, and customer expectations in this area are high. 60% of consumers will buy again from a retailer if they were satisfied with the delivery. Returns are equally important and 78% of consumers consider the quality of a returns service when choosing where to shop. Customers know what they want, and they will choose stores based on where they will get the best experience. However, not all customers are the same. Offering a personalised e-commerce experience that meets customer expectations is vital in the right to acquire and retain today’s digital customer where customer loyalty is only as good as the last shopping experience. The Custom Approach to Delivery and Returns When it comes to delivery, retailers who think a “one size fits all” approach will work underestimate the needs…