Christian Fischer

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

Another great week here at Supply Chain Now! Have you listened to all the episodes? If not, no worries! Check them all out here: We added a special Saturday episode on May 9th and featured another speaker from the 2020 AIAG CR Summit, Eric Kane with Bloomberg, and his insights from the conference.   On Monday, we continued our Supply Chain Super Trends series with Sarah Barnes-Humphrey with Let’s Talk Supply Chain. Supply Chain Super Trend #3 focused on a holistic approach to supply chain TALENT.     Mike Griswold with Gartner joined us for another excellent livestream last week, and we published it as a podcast episode on Tuesday. He shared his latest observations on how COVID-19 is impacting global supply chains. A MUST-listen!     We continued our interviews with the speakers from the AIAG CR Summit on Wednesday, with great insights from Dr. Assheton Carter with TDI Sustainability.     Thursday we published our popular Supply Chain Buzz, with Scott and Greg sharing and discussing the latest news and events in Supply Chain and beyond.     And on Friday, we wrapped up the interviews with the extrordinary speakers from the AIAG CR Summit, with Brian Rich…