Christine Barnhart

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

Six industry leaders reveal how to build data agility—and why it’s the key to competitive advantage. Most teams spend 70–90% of their time preparing data—not analyzing it. By the time data is ready for analysis, the market has moved. Opportunities vanish. Competitors act. One company nearly built a $400M facility 550 miles from the optimal location. The cost of that mistake would have been $2 billion over the plant’s lifetime. They caught it with always-on data analytics. Would you? “In uncertainty-driven environments, expanded analytical capacity translates directly to resilience. Organizations that can model more futures make more informed commitments.” Download the white paper to discover: Why data—not talent or technology—is the real bottleneck How leading organizations are building reusable data infrastructure that cuts prep time by 80% What data agility unlocks: faster refreshes that deliver savings now, coverage across every business and region, and the capacity to finally tackle cost-to-serve, risk analysis, and inventory optimization The shift from ad-hoc projects to always-on decision-making capability Featuring insights from veterans of Cargill, Nestlé, McKinsey, and more. DOWNLOAD NOW