Clara Hustad

In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now. On Monday’s episode of Supply Chain Now, Scott Luton and Greg White discuss the U.S. Bank 2021 Q2 Freight Payment Index with Bobby Holland of U.S. Bank & John Janson with Sanmar. On This Week in Business History, Kelly Barner shares the best and most interesting bits of historical business trivia, all occurring during the first week in August. We also released an episode of Supply Chain Now en Español with Enrique Alvarez and Demo Perez featuring Felisa Preciado. On Tuesday we released another Logistics With Purpose episode! Hosts Enrique Alvarez and Kristi Porter welcomed Alice Brown with GoodSteps to the show. Another show that was in the mix this week was TECHquila Sunrise with Greg White. This is the 2nd part of a great conversation with RateLinx CEO Shannon Vaillancourt, where they discussed 3 Keys to turn supply chain visibility into action. On Wednesday, Tim Nelson with Hope for Justice joined Scott Luton and Greg White. They discussed their noble efforts to eradicate slavery and human trafficking in the supply chain throughout the world. On Thursday, we released…