Colton Griffin

The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…

Special Guest Blog Post written by Deborah Dull   Imagine it’s launch season in your supply chain, and a team of AI agents is hard at work: coordinating shipments with suppliers, allocating inventory, and handling a missed delivery. It’s hard to go a day without hearing about the latest AI headlines: new LLMs, new applications, new use cases. These discussions are part of my every day. Business leaders and IT teams are eager to explore – and they have a lot of questions… and apprehension. In these discussions, we have found one framework that lands consistently: consider AI agents like new hires, not new software.   Step 1: Hire Like You Mean It Just like hiring humans, this step is about defining what you need. The first decision is the purpose of the role: what problems are you trying to solve? Where are your people overwhelmed? Where is your business growing in coming months? From here, the next decision is to build the business case just like you would for a new headcount. For example, consider the ROI of having a digital employee who can process supplier performance data 24/7. Now, decide on the type of agent that will join…