Crystal Y Davis

Today, podcasts rival streaming television programming in terms of the number and variety of offerings. Perhaps that’s because podcasts are the ideal vehicle for businesses to deliver thought leadership and expand brand visibility. Professionally produced and informative supply chain podcasts provide companies and industry experts a way to engage with targeted audiences and build credibility and trust with customers and business stakeholders. Podcasts Represent a Growing Trend in a Dynamic Media Landscape “Podcasting is no longer a niche medium,” according to Statista, which said nearly 70 million people in the United States listened to podcasts in 2023. The audience for podcasts is expected to continue to grow and is forecast to reach 110 million listeners by 2029. And there’s room for more supply chain-focused businesses to invest in supply chain podcasts to share their messaging and build brand authority. Three Reasons Businesses Invest in Supply Chain Podcasts “Podcasts are often viewed as a relatively easy way for anyone to tell a story. But actually getting an audience for that storytelling is more difficult, and podcast producers use several means to grow and connect with their audiences. Most of the top-ranked podcasts studied are available on four major listing sites –…

The story of the manufacturing industry has been one of progress. Few manufacturers continue to produce the same products as they did in their infancy years. In order to remain competitive, manufacturers must continue to evolve their products to meet the demands of the marketplace. But meeting consumer demand is only half the battle — the other half is staying up to speed with industry advancements. New technology brings a host of changes that manufacturers must recognize. For example, increasing dependence on automation leads to the need for more skilled workers who understand these advanced systems. If workers cannot adapt successfully, organizations could find themselves struggling to keep up with the rest of the industry. To remain competitive in this dynamic environment, organizations should have several tools at their disposal that go beyond the physical equipment and technology innovations used in their facilities. These tools are ideas manufacturers can keep in their toolbox and use to produce next-level productivity. For example, one tool can be an investment in regular maintenance, which can ensure that machinery stays in service for as long as possible. This results in higher productivity and fewer costly downtime periods. For more ideas manufacturing companies should keep…