Crystal Y Davis

“The term ‘influencer’ has become quite ubiquitous in the online space, especially in social media marketing. What was previously being done by celebrities is now taken over by regular people with large followings on social media platforms,” said Influencer Marketing Hub. The Denmark-based company says it “specializes in producing how-to guides, courses, and research reports in the social media and influencer marketing industry.” How far we’ve come – to the point where there’s an actual influencer marketing industry. Influencer Marketing Hub did say that industry experts and thought leaders “can also be considered influencers in their respective industries. These key opinion leaders have gained respect because of their qualifications, position, or experience in their topic of expertise.” It added that “the opinions of these influencers hold significant weight regardless of their social media follower count.” Supply Chain Media is Transforming to Fit the Needs of a Changing Industry Thankfully, it is the industry experts and thought leaders who are influencing supply chain media rather than TikTok “stars” and the Kardashians. There is now a wealth of supply chain-focused programming keeping industry professionals abreast of the latest trends and innovations. Three Supply Chain Influencers to Watch Vin Vashista, Sofia Rivas, and…

Another great week here at Supply Chain Now! Have you listened to all the episodes? If not, you can check them all out here: On Monday, Scott and Greg welcomed Mark Messina & Simon Houghton of Geek+ to the podcast!     Scott and Greg also welcomed Mike Griswold from Gartner to SCN Live to talk about all the latest supply chain news.     On Tuesday, Scott and Greg welcome Allison Krache Giddens of Win-Tech, Inc. to the podcast in collaboration with AIAG’s Supply Chain Summit.     Michael Neme joined host Jamin Alvidrez on Logistics & Beyond on Tuesday as well to share his mindset and some of the keys to his passion: Supply Chain Consultative Sales.     On Wednesday, Scott and Greg welcomed Karin Bursa and Jamin Alvidrez for the Supply Chain Buzz, to discuss the top news in supply chain for the week.     Also, Scott and Greg discussed the top news in supply chain with special guest, Guy Courtin of 6 River Systems     On TECHquila Sunrise this Thursday, Greg White welcomed Kinaxis CEO John Sicard to the podcast.     And on Friday, we ended the week with Scott & Greg…