Dan Reeve

Special Guest Blog Post written by Sofia Rivas Herrera   One of my greatest joys is travelling around the world; learning about other cultures, ways of living and traditions. I often say that “everything is supply chain”, and this topic is no exception. When we plan a trip, we first start by defining origin and destination followed by when we want to travel and how. Then we evaluate how much we want/can spend and identify our non-negotiables, which start reducing the horizon of combinations and options we have. Does this sound familiar? In my mind this is very similar to processes within planning, procurement, network optimization and supply chain strategy. Here are 5 questions travel-related that I loved to be asked to help prove my point of this connection with supply chain:   What is the best way to plan a trip?   Planning a trip is no different than planning a new distribution model or redesigning your network. This process can look a bit like this: Define your route; origin and destination Identify your constraints: budget, time available, level of convenience and comfort, Run your optimization scenarios From there, you identify available lanes, available modes of transport, and available…

At the 2025 Gartner Supply Chain Planning Summit in Denver, Scott Luton met with John Lash, who leads strategy and vision at e2open, a WiseTech Global Group company. E2open is a global platform powering the entire lifecycle of making, moving, and selling goods, with capabilities spanning planning, logistics, global trade, supply management, and procurement. The platform is designed not just for enterprise visibility but for true end-to-end coordination across extended supply chain ecosystems. Lash emphasized that disruptions rarely originate within a company’s four walls. “Your sub-tiers are where most of the risk lives,” he explained. “That’s where your day-to-day operations—and your long-term strategy—are truly shaped.” It’s a lesson sharply reinforced during the pandemic, which reminded leaders worldwide that no one does supply chain alone.   Old Challenges Intensified by New Realities When Luton asked about the biggest challenges facing planning teams today, Lash pointed immediately to constraints—supply constraints, manufacturing constraints, and now, the added layer of global trade volatility. Trade policies that once shifted every few years now change weekly, daily, or even hourly. Lash offered a striking example: Brazilian coffee duties jumped from 10% to 50% this summer—before returning to 0%. “How do you plan through that?” he asked.…