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supply chain podcast
March 31, 2025

Meet the Supply Chain Now Host: Marty Parker

Supply Chain Now is the voice of the supply chain industry, and our hosts are experts in the field. Podcast listeners tune in to hear the words of wisdom from host Marty Parker, whose practical advice is taken everywhere from the classroom to the C-suite. An Educated Voice in Supply Chain Parker certainly has the supply chain chops to back up his advice. He has 30 years of experience in the supply chain C-suite (COO, CMO, CSO), is the founder and CEO of Adæpt Advising, and is an award-winning senior lecturer in supply chain and operations management at the University of Georgia. He also founded and leads UGA’s Supply Chain Advisory Board, is the academic director of the university’s Leaders Academy, and serves on multiple advisory boards, including the Trucking Profitability Strategies Conference, Zion Solutions Group, and Carlton Creative Co. Mentoring on Campus and in the C-suite Parker’s mentoring carries supply chain stakeholders from their student days to the C-suite. At UGA, he helps his students network and land internships and post-graduation jobs. Through Adæpt Advising, he works with C-suite executives to improve their skills, become better leaders, and develop strategic plans with detailed action steps and financial targets. He…
orchestration
November 4, 2025

Unifying Real-Time Data for End-to-End Supply Chain Orchestration

Special guest post written by Chris Cunnane with InterSystems Supply chain orchestration is the coordinated management of end-to-end supply chain activities, across planning, sourcing, production, logistics, and delivery, using technology, data, and processes to ensure that every moving part works together seamlessly. It enables organizations to attain an agile and resilient supply chain model through the use of decision intelligence. This is achieved through the See > Understand > Optimize > Act framework, which gives organizations the confidence to plan and respond to disruptions with assurance in their supply chain stability. See: gather raw data and information from your environment or a situation. Understand: analyze the information you’ve seen to build a comprehensive understanding of the context, your knowledge, and potential complexities. Optimize: develop the best possible solution or course of action to address the situation. Act: implement your chosen solution, putting your knowledge into practice. From a practical standpoint, this framework powers your supply chain application ecosystem with end-to-end visibility, insights, and better decisions. It helps organizations reach their supply chain goals by enabling them to align processes, stakeholders, and technology toward desired outcomes. The end result is reduced costs, improved operating margins, and optimized sustainability decisions, among others.…