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Building Brand Leaders
January 20, 2025
Supply Chain Podcasts in 2025: Building Brand Leaders
The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…
September 11, 2020
This Week on Supply Chain Now: September 5th – 11th
It might have been a short week for some, but at Supply Chain Now, it was chock-full of great interviews, conversations, livestreams, and episodes! For a bonus episode on Saturday, Scott and Greg welcomed Tyson Steffens with Pallet Alliance and Jom Fechner with USG to the podcast to talk about building a national procurement program and optimizing your spend. Supply Chain Now · “How and Why to Build a National Procurement Program to Optimize Your Spend” On Monday, Scott dug back into the archives for This Week in Business History, and gave us all the story behind Labor Day. Supply Chain Now · “This Week in Biz History for September 7th: The Story Behind Labor Day” On Tuesday, Jamin Alvidrez joined Scott as co-host, and welcomed a couple of amazing people in logistics and transportation, Trey Griggs with Lean Sales and Nicole Glenn with Candor Expedite. Supply Chain Now · “The Amazing People of Logistics & Transportation: Featuring Nicole Glenn & Trey Griggs” Tim Judge with Agillitics and Nate Endicott with RateLinx joined Scott and Greg on Wednesday for a great conversation on agile decision making in supply chain. Supply Chain Now…