Deirdre Doughlin

In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! On Monday we started the week off with an episode of Supply Chain Now with Scott Luton and TEKTOK host Karin Bursa! The two welcomed COO of SAPICS, Jenny Froome, and the Business Development Executive at SAPICS, Tonya Lamb. On Tuesday, we published a new episode of This Week In Business History with host Kelly Barner. On Tuesday, Scott reflects on the 2021 global summit with Lora Cecere, Kelly Barner, and Kevin L. Jackson. These four talk about some of the most impactful conversations that happened during the event, including effective leadership and how it goes hand in hand with supply chain planning, and more. On Wednesday we released an episode of Logistics With Purpose. This episode features Henok Berhanu, Founder & CEO of Carry 117, and Ashley Bohinc, Executive Director of Carry 117. On Thursday we published a new episode of the Freight Insider with host Page Siplon. Page welcomed Christian Fischer, President and CEO of Georgia Pacific, to the show. On Friday, we published the podcast version of our Monday Supply Chain Buzz livestream, with special guest,…