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logistics
June 26, 2025

What a Buyer Wants, What a Buyer Needs

Special Guest Blog Post written by Bernadine Henderson Ms. Henderson, senior director of procurement at Protolabs, lifts the lid on buying in manufacturing and why relationships are central to it.   Simply put, the job of a buyer is really about buying the right thing at the right time for the right price. It sounds simple, but it really is very complicated because everything that’s going on in the world impacts the timing, the availability, and the price of the product. This means that buying has recently got a lot more complicated. World events have very real consequences on global supply chains. Just one example is the way in which buyers have responded to tariffs in the U.S. by re-routing sourcing locations. It takes a certain amount of agility to be a buyer in 2025, and this quick responsiveness is helped along by one key ingredient, and that is strong relationships with suppliers. Relationships Built on Trust A widely held misconception is that buyers are only interested in getting to the lowest price possible. In fact, the most important thing to a buyer is for suppliers to bring solutions that deliver overall value. In my experience, a really strong supplier…
planners
November 18, 2025

From War Rooms to Winning Strategies: How High-Tech Brands Tame Supply Chain Chaos

Special Guest Blog Post written by Jeff Echel and Steve Lykken with e2open   Supply chain planners in high-tech don’t just manage shipments; they’re crisis managers, data detectives, and sometimes, referees in a high-stakes game of inventory tug-of-war. Why do these planners find themselves huddled in “war rooms,” surrounded by spreadsheets and urgent emails? It starts with relentless pressure: customers expect rapid, reliable service, but the reality is a maze of long lead times, outsourced manufacturing, and unpredictable global logistics. Securing critical components can take months, and a single misstep, like overstocking or missing a shipment, can ripple through the business, impacting revenue and margins. The chaos: War rooms and spreadsheet battles Add to that, the complexity of forecasting demand. Planners reconcile noisy, inconsistent data from retailers and distributors, often with little visibility, into . Forecasts are built, torn down, and rebuilt, sometimes manually, as teams try to align bottom-up channel data with top-down financial targets. Meanwhile, supply plans are constantly threatened by shortages, excess inventory, and last-minute changes. When demand surges or supply is disrupted, channels compete for limited stock, sometimes “stealing” from each other, and sometimes winning simply by being the loudest voice in the room. All of…