Demos Perez

Special Guest Blog Post written by Parabola Founder & CEO, Alex Yaseen   Operators are under pressure. They’re expected to move faster, do more with less, and somehow keep everything running smoothly while their systems, tools, and data are a mess. Now, AI is adding a whole new layer. On one hand, it’s exciting. The potential is real. On the other, a lot of teams feel stuck. They know they should be using AI, but they’re not sure where it fits into their day-to-day work. These are the five questions I get asked most often—whether someone’s trying to get started with automation, or trying to figure out how AI actually helps. 1. Can we automate this, or is it too messy? This question usually comes from someone deep in a spreadsheet that was never meant to scale. The short answer is: yes, you can probably automate it. But the longer answer is that you’ll need to rethink the process first. AI can help summarize, transform, and clean data—but it won’t fix a broken workflow. That’s on you. The best teams pair structured automation with lightweight AI to get leverage. Think: using rules and logic to standardize a workflow, and AI…

Greg White was interviewed by Kim Winter for Logistics Executive Group on October 26th for their Business Insights Series: “Acknowledging Supply Chain Reality, but Refusing to be Bound by it.” WATCH INTERVIEW HERE.