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May 29, 2025
Empowering Smarter Distribution: The Critical Role of Integrator Consultants in Your Automation Strategy
As logistics leaders look to future-proof their operations, they face a complex landscape filled with critical decisions ranging from navigating supply chain volatility and shifting customer expectations to evaluating fast-changing automation technologies. Successfully planning, designing and implementing large-scale automation solutions requires specialized expertise that many organizations don’t have in-house. This white paper from Bastian Solutions is designed to help you understand how the right consulting partner can make a meaningful difference in the success of your automation initiatives. It outlines the strategic role integration consultants play in optimizing distribution operations and provides practical guidance on how to assess their capabilities—so you can confidently choose a partner that aligns with your goals and complexity. Why download this guide? Find the right partner – Learn how to evaluate and choose a consulting partner that fits your goals and complexity. Go beyond the tech – Understand why process-focused strategies, not just automation, drive real results. Know what OEMs and traditional consultants miss – See the value of objective, end-to-end expertise that prioritizes your full operation. Leverage data & design – Explore how advanced analytics and simulation tools lead to smarter decisions. Follow a proven roadmap – Use a four-phase framework to confidently…
fulfillment automation
February 20, 2026
Designing Resilience In: David Scheffrahn of Ocado Intelligent Automation on Flexibility, Volatility, and the Future of Fulfillment
From Grocery Innovator to Global Tech Enabler At Manifest 2026, Scott Luton spent time with David Scheffrahn, Vice President of Sales with Ocado Intelligent Automation, to explore how fulfillment technology is evolving in an era defined by volatility. While Ocado is widely known in the UK and Europe for its e-commerce grocery leadership, Scheffrahn explained that the company’s North American focus is different. Over 25 years of building its own advanced grocery e-commerce and fulfillment operations, Ocado developed a powerful technology stack to drive efficiency. “What we’ve done in the last five years,” he shared, “has taken the tech stack that we built for our own use, and now we’re offering it to other companies to buy and use for their operations.” Today, Ocado supports 3PLs and global brands with end-to-end automation solutions that enable companies to maintain greater control over their omnichannel fulfillment, especially those looking for alternatives to marketplace giants. Volatility Hasn’t Gone Away When asked about dominant supply chain themes heading into 2026, Scheffrahn was direct: “Volatility has not gone away.” He described 2025 as “a massive shock in the system,” with tariffs and shifting trade policies forcing customers to pause projects and reassess strategy. “Almost…