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Building Brand Leaders
January 20, 2025
Supply Chain Podcasts in 2025: Building Brand Leaders
The first podcast available for download reportedly was Queen Elizabeth’s 2004 Christmas address. Apparently, people were hungry to download anything they could. Social media influencers, true crime aficionados, comedians, scholars, and business leaders all have stepped up to meet demand. There are now more than 4 million registered podcasts around the world – and more than 100 million listeners in the United States alone. And according to Edison Research, as of June 2024, podcasts occupied 9% of Americans’ total audio consumption time. “From podcast to podcast, thought leadership is everywhere, educating the masses in innovative ways,” Nancy Marshall – aka The PR Maven – wrote in a Forbes Council post. Supply chain-focused podcasts, in particular, have evolved into powerful platforms for building brand authority, sharing thought leadership, and achieving deeper audience engagement. The State of Supply Chain Podcasts in 2025 Podcasts today cover everything from the arts to zoology. In January, several of the top podcasts on Spotify were devoted to crime, self-help, and relationships. The Joe Rogan Experience, ranked No. 5, is categorized as a culture podcast. How I Built This, No. 9, is all about entrepreneurship. Notably, two-thirds of listeners say they hear news discussed on podcasts and…
innovation
December 18, 2025
Coupa’s Nari Viswanathan on Autonomous Spend, AI Accessibility, and the Future of Planning
At the Gartner Supply Chain Planning Summit in Denver, Scott Luton sat down with Nari Viswanathan, a veteran innovator in the planning and procurement technology space and a key leader at Coupa. The two reconnected after several recent collaborations—including webinars, industry sessions, and conversations in Dallas—and discussed the new realities of supply chain planning and how organizations are embracing technology like never before. Coupa and Autonomous Spend Management For those less familiar with Coupa, Viswanathan explained the company as the global leader in autonomous spend management—a framework that brings together direct and indirect spending to help organizations manage total spend more intelligently. Direct spend, of course, is where supply chain operations come into focus, making planning, design, and cost optimization central to the value Coupa delivers. Viswanathan leads Coupa’s global supply chain strategy, shaping how the company positions and scales its solutions across the market. After years spent in supply chain planning technology, he now sits at the intersection of procurement, supply chain, and advanced analytics—an area he believes has never been more exciting or more critical. Old Problems, New Pressures—and a Greater Willingness to Innovate When asked about the biggest challenges facing planners today, Viswanathan emphasized a…