Donald Ratliff

Special Guest Blog Post from Amazon Freight   For supply chains across the globe, goods in motion are promises in motion. When a palletised shipment is delayed or goes dark, the impact is felt not just in transport teams, but in customer service, inventory planning, and broader network performance. In a conversation, economist Dr. Rebecca Harding and Chris Roe, Managing Director of Amazon Freight, explored how technology and collaboration are changing the way freight networks operate. While their primary focus was freight, their insights map directly onto the resilience challenges supply chain leaders face every day.   Old pressures, new data In a study supported by Amazon Freight, every shipper surveyed agreed that technology is crucial to the freight industry’s resilience. While this isn’t a surprise, it’s an important reminder of the role that technology plays. Roe shared a key example where Amazon Freight connected a customer’s system to its own system. Visibility on the end-to-end movement went from essentially zero to a high level of coverage. Instead of discovering problems only when a shipment failed to arrive, the customer could now see disruptions as they emerged and act earlier. For supply chain teams, that move from partial, delayed information…

At the Gartner Supply Chain Planning Summit in Denver, Scott Luton sat down with Sean Elliott, CEO of ToolsGroup, to discuss why uncertainty is no longer something supply chain leaders should fear—and how the right technology can turn volatility into advantage. Elliott brings decades of experience across supply chain execution and planning, a background that shapes his pragmatic leadership philosophy. As he noted, bad plans can cripple even the best execution environments, just as poor execution can undermine well-crafted plans. ToolsGroup’s mission sits squarely at that intersection.   What Makes ToolsGroup Different Elliott described ToolsGroup as one of the few truly probabilistic planning providers in the market. While many vendors claim probabilistic capabilities, most stop at probabilistic forecasting. ToolsGroup goes further by embedding probabilistic thinking across the full breadth of its planning technology. The company’s belief is simple but powerful: uncertainty is not the enemy—it’s an asset. Rather than chasing forecast accuracy for its own sake, ToolsGroup focuses on business outcomes. What planning organizations really care about, Elliott argued, is having the right inventory in the right place at the right time to satisfy customers. Customer satisfaction—driven by availability, pricing, and service—is the ultimate goal. Probabilistic planning enables organizations to…