Donald Ratliff

Special Guest Blog Post written by Demostenes (Demo) Perez, Photo by Rikin Katyal   After more than 25 years in logistics and supply chain management and having led over 200 regional distribution projects, I’ve come to realize that the questions people don’t ask are often the most important. Throughout my career, I’ve worked with global multinationals, emerging brands, and family-run businesses. I’ve helped move everything from underground mining equipment to high-fashion goods, from pharmaceuticals and food to toys and chemicals. Some supply chain models I helped design are still thriving today; others were shut down after a few years. Many didn’t even make it past the drawing board. In that time, I’ve had the privilege of collaborating with logistics professionals from nearly every corner of the world and making lifelong friends in the process. Yet no matter the company size or product type, I still wish more people would ask these five questions before launching or scaling their operations in Latin America: 1. How well do I understand the diversity within Latin America? “Latin America” is often treated as a single market. It’s not. Logistics conditions in Mexico are completely different from those in Brazil. Colombia, Argentina, Peru, and Chile…

At the Gartner Supply Chain Planning Summit in December 2025, Scott Luton sat down with Stephen Musciano, a former practitioner turned technology leader who now helps transform supply chain organizations through Lyric—a fast-growing, math-first, AI-native platform redefining what supply chain technology can be. Musciano, who began his supply chain career at companies such as New Balance and Under Armour, brings both real-world execution experience and deep technical vision to his work. That mix is central to what makes Lyric—and its philosophy—stand apart.   Lyric: A Platform, Not a Point Solution Musciano described Lyric as fundamentally different from traditional vendors. Rather than offering a single application or fixed module suite, Lyric provides a true supply chain platform in Lyric Studio—one built from composable, no-code building blocks that allow companies to create exactly what they need. “Think Legos,” Musciano explained. “We’re not selling you a car or a house. We give you the blocks so you can build what your supply chain truly needs. We might even give you a starter kit but the configuration and molding it to fit your business and your problem is where the magic happens.” Lyric Studio is intentionally designed centered on non-technical practitioners—people like “Maria,” Lyric’s…