Dr. Lisa Williams

We are excited to celebrate Scott Luton, Founder & CEO of Supply Chain Now, for being recognized as a 2025 Pro to Know by Supply & Demand Chain Executive—a distinction that underscores his unwavering impact and leadership in the field. This recognition honors Scott’s year-in and year-out commitment to excellence—from thought leadership to community engagement. It stands alongside his previous accolade as a Pro to Know in 2019 and now again in 2025, highlighting a sustained legacy of influence within the supply chain profession. See the complete list of 2025 Pros to Know here.

First, it was print, then radio and television, but with the advent of the internet, the effect of mass media multiplied a hundredfold. Today, information reaches the ends of the globe instantly, and some of the main drivers of that are video and podcasts, albeit aided by different social media platforms. Both are powerful mediums for communicating trends and news in any industry. Supply chain podcasts play a crucial role in disseminating information, serving as a powerful tool for enlightening the public. Delivering Authentic Expertise in a Cluttered Digital Landscape Industry professionals and even the general public seem to have an insatiable appetite for news, trends, and analysis of events impacting the supply chain, businesses, and the economy at large. Podcasts and videos offer people deep insights into the minds of industry experts and decision-makers on such topics as manufacturing, sourcing, supplier management, warehousing, logistics sustainability, and inventory management. Despite its many great qualities, social media can get noisy. For instance, on LinkedIn, many claim to be experts, sharing verified and unverified information about the supply chain industry. Finding the right source can be confusing, especially with the prevalence of irresponsibly published content and clickbait journalism. For stakeholders in the…