Dr. Mahmoud Barraj

Supply chain management is constantly evolving. Whether you see the glass as half full or half empty, this dynamic environment brings both challenges and opportunities to the fore. The good news is that, while challenges continue to emerge, experts and thought leaders who offer insights and strategies are changing the industry, too. This article highlights three such visionaries — Searoutes Co-Founder & CEO Pierre Garreau, Noodle.ai Chief Operating Officer Michael Ciatto, and Owlery Co-Founder Travis Downs — who not only offer fresh perspectives but are also driving change through their innovative approaches. Three Voices Transforming the Supply Chain These experts have emerged with pragmatic solutions to many of today’s logistical problems, ushering in the potential for a more effective supply chain operation. True, many might consider them “new kids on the block,” but their thought leadership already resonates well across the entire industry. Pierre Garreau, Searoutes “Today’s businesses are under pressure to improve visibility over carbon emissions, as regulators and consumers alike place greater emphasis on emissions reduction. However, businesses struggle to build accurate visibility over emissions, instead turning to greenwashing and estimation as a means of signaling decarbonization efforts. Searoutes uses the physical characteristics of vessels, planes, and trucks,…

Special Guest Blog Post written by Bart A. De Muynck   The past few years have exposed just how fragile our supply chains can be. From tariff shocks to pandemic disruptions, from inflationary pressures to mounting parcel surcharges, the landscape has shifted beneath our feet. Companies that once managed logistics as a back-office function are now grappling with its role as a front-line business risk.   What’s often missed in this conversation is the role of freight audit and payment (FAP). Long considered a tactical necessity, FAP has quietly become a strategic imperative. And as I explored in the Better Supply Chains Market Radar: Freight Audit & Payment, the companies that treat it that way are the ones best equipped to weather today’s volatility.   Why FAP Has Become Mission-Critical   When tariffs can add 15–20% to input costs almost overnight, or when the elimination of the U.S. de minimis exemption threatens to reshape cross-border e-commerce, companies need more than visibility. They need real-time intelligence and agility.   Traditional FAP approaches—manual audits, siloed spreadsheets, reactive error correction—are no longer sufficient. Modern FAP platforms, powered by AI and advanced analytics, enable shippers to:   Audit with precision at scale, uncovering hidden…