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November 18, 2025

From War Rooms to Winning Strategies: How High-Tech Brands Tame Supply Chain Chaos

Special Guest Blog Post written by Jeff Echel and Steve Lykken with e2open   Supply chain planners in high-tech don’t just manage shipments; they’re crisis managers, data detectives, and sometimes, referees in a high-stakes game of inventory tug-of-war. Why do these planners find themselves huddled in “war rooms,” surrounded by spreadsheets and urgent emails? It starts with relentless pressure: customers expect rapid, reliable service, but the reality is a maze of long lead times, outsourced manufacturing, and unpredictable global logistics. Securing critical components can take months, and a single misstep, like overstocking or missing a shipment, can ripple through the business, impacting revenue and margins. The chaos: War rooms and spreadsheet battles Add to that, the complexity of forecasting demand. Planners reconcile noisy, inconsistent data from retailers and distributors, often with little visibility, into . Forecasts are built, torn down, and rebuilt, sometimes manually, as teams try to align bottom-up channel data with top-down financial targets. Meanwhile, supply plans are constantly threatened by shortages, excess inventory, and last-minute changes. When demand surges or supply is disrupted, channels compete for limited stock, sometimes “stealing” from each other, and sometimes winning simply by being the loudest voice in the room. All of…
August 6, 2021

This Week In Supply Chain Now: August 2nd-6th

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now. On Monday’s episode of Supply Chain Now, Scott Luton and Greg White discuss the U.S. Bank 2021 Q2 Freight Payment Index with Bobby Holland of U.S. Bank & John Janson with Sanmar. On This Week in Business History, Kelly Barner shares the best and most interesting bits of historical business trivia, all occurring during the first week in August. We also released an episode of Supply Chain Now en Español with Enrique Alvarez and Demo Perez featuring Felisa Preciado. On Tuesday we released another Logistics With Purpose episode! Hosts Enrique Alvarez and Kristi Porter welcomed Alice Brown with GoodSteps to the show. Another show that was in the mix this week was TECHquila Sunrise with Greg White. This is the 2nd part of a great conversation with RateLinx CEO Shannon Vaillancourt, where they discussed 3 Keys to turn supply chain visibility into action. On Wednesday, Tim Nelson with Hope for Justice joined Scott Luton and Greg White. They discussed their noble efforts to eradicate slavery and human trafficking in the supply chain throughout the world. On Thursday, we released…