Dr. Troy A. Montgomery

In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility. Inside This White Paper, You’ll Learn: Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline. How to usestorytelling to humanize your brandand create lasting audience loyalty. Proven ways podcasts canelevate brand awareness, support sales enablement, and accelerate deal cycles. Four key stepsto producing standout podcasts that deliver measurable ROI. Real-world success storiesfrom leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more. DOWNLOAD NOW

Stay up to date on all the latest conversations, interviews, and episodes we released this week here at Supply Chain Now! We started this week off with an episode of Digital Transformers with host Kevin L. Jackson. During this episode, Kevin sits down with three digital experts to discuss new approaches to establishing trust and provenance within a supply chain that is increasingly both digital and physical. This episode features Dustin McIntire the CTO of COMSovereign Holding Corporation. Eric Adolphe the CEO of Forward Edge-AI and Joshua Pendrick the CEO and Co-founder of Rypplzz. For Monday’s This Week In Business History episode, Kelly Barner talks about the political act that led to an increase in organized crime and the end of the Great Depression. On Tuesday, we released a new episode of Supply Chain Now with host Scott Luton and guest host Allison Giddens. They welcomed the head of Global Supply Chain for Peloton, Jennifer McKeehan, to the show. They discussed how the hybrid work environment is allowing the best leaders to shine by continuing to build strong, meaningful relationships, and much more. This week we released an episode of Logistics With Purpose with hosts Enrique Alvarez and Kristi Porter.…