Dr. Yossi Sheffi

First, it was print, then radio and television, but with the advent of the internet, the effect of mass media multiplied a hundredfold. Today, information reaches the ends of the globe instantly, and some of the main drivers of that are video and podcasts, albeit aided by different social media platforms. Both are powerful mediums for communicating trends and news in any industry. Supply chain podcasts play a crucial role in disseminating information, serving as a powerful tool for enlightening the public. Delivering Authentic Expertise in a Cluttered Digital Landscape Industry professionals and even the general public seem to have an insatiable appetite for news, trends, and analysis of events impacting the supply chain, businesses, and the economy at large. Podcasts and videos offer people deep insights into the minds of industry experts and decision-makers on such topics as manufacturing, sourcing, supplier management, warehousing, logistics sustainability, and inventory management. Despite its many great qualities, social media can get noisy. For instance, on LinkedIn, many claim to be experts, sharing verified and unverified information about the supply chain industry. Finding the right source can be confusing, especially with the prevalence of irresponsibly published content and clickbait journalism. For stakeholders in the…

Special Guest Blog Post written by Parabola Founder & CEO, Alex Yaseen   Operators are under pressure. They’re expected to move faster, do more with less, and somehow keep everything running smoothly while their systems, tools, and data are a mess. Now, AI is adding a whole new layer. On one hand, it’s exciting. The potential is real. On the other, a lot of teams feel stuck. They know they should be using AI, but they’re not sure where it fits into their day-to-day work. These are the five questions I get asked most often—whether someone’s trying to get started with automation, or trying to figure out how AI actually helps. 1. Can we automate this, or is it too messy? This question usually comes from someone deep in a spreadsheet that was never meant to scale. The short answer is: yes, you can probably automate it. But the longer answer is that you’ll need to rethink the process first. AI can help summarize, transform, and clean data—but it won’t fix a broken workflow. That’s on you. The best teams pair structured automation with lightweight AI to get leverage. Think: using rules and logic to standardize a workflow, and AI…