Dr. Yossi Sheffi

In a rapidly evolving global supply chain landscape, SAP’s David Vallejo believes the most exciting innovations are happening in planning—and that the industry is entering a fundamentally new era. At the Gartner Supply Chain Planning Summit 2025 in Denver, Vallejo, who leads global product marketing for SAP’s supply chain portfolio, joined Scott Luton to discuss how planning is transforming, why data now sits at the center of competitiveness, and what SAP is doing to help organizations make faster, more confident decisions.   A Shift From ERP-Centric to Data-Centric Vallejo described his team’s role as one that constantly scans the market—identifying trends, customer expectations, and the problems companies will need to solve next. Those insights help shape new innovations across the SAP ecosystem. He noted that SAP has moved decisively from an ERP-centric worldview to a data-centric one. This shift is essential, he argued, because the biggest advantage in modern planning lies in having the right data—clean, connected, contextualized, and ready to drive decisions. As Vallejo put it, “It’s all about the data that I need to make better planning decisions.”   Planning Models Are No Longer Static Reflecting on how planning has evolved since he entered the field two decades…

Special Guest Blog Post written by Demostenes (Demo) Perez, Photo by Rikin Katyal   After more than 25 years in logistics and supply chain management and having led over 200 regional distribution projects, I’ve come to realize that the questions people don’t ask are often the most important. Throughout my career, I’ve worked with global multinationals, emerging brands, and family-run businesses. I’ve helped move everything from underground mining equipment to high-fashion goods, from pharmaceuticals and food to toys and chemicals. Some supply chain models I helped design are still thriving today; others were shut down after a few years. Many didn’t even make it past the drawing board. In that time, I’ve had the privilege of collaborating with logistics professionals from nearly every corner of the world and making lifelong friends in the process. Yet no matter the company size or product type, I still wish more people would ask these five questions before launching or scaling their operations in Latin America: 1. How well do I understand the diversity within Latin America? “Latin America” is often treated as a single market. It’s not. Logistics conditions in Mexico are completely different from those in Brazil. Colombia, Argentina, Peru, and Chile…